The George Washington Society, located in Port Angeles, WA asked me to create a new website to promote their annual Northwest Colonial Festival. 

THE ORIGINAL SITE

The original colonial festival website was developed in-house and hosted on Wordpress. Each of the four URLs the client had purchased in the past pointed to colonialfestival.wordpress.com. This became an issue when users of the site wanted to share out the link on social media and suddenly a fifth URL was in the mix.

 

The site contained all of the relevant information one would expect to find, but there was no real hierarchy, and the styling of elements like font sizes and photography aesthetics was inconsistent.

 

original site

 

redesigned site

 

THE REDESIGNED SITE

The redesigned site was created on Wix and took about three weeks from start to finish. I helped refine the existing content and wrote new copy where necessary throughout the site and proposed a new page architecture in an attempt to group relevant information and make the site more usable and helpful for visitors.

The fonts and colors were inspired by the festival's advertising collateral (created by Milwaukee-based Ty Sanderson), and the photography aesthetic throughout the site was improved thanks to Belly of the Whale Photography

 

Visit the live site

MY MISSION IS TO PROVIDE LOCAL AND SMALL BUSINESS OWNERS WITH AFFORDABLE HIGH-QUALITY BRANDING DESIGN AND MARKETING CREATIVE IN AN EFFORT TO HELP THEM STAY COMPETITIVE AND IMPROVE THEIR STANDING IN THEIR RESPECTIVE COMMUNITIES.

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evan stremke is an art director and designer passionate about creating

advertising campaigns, brand identities, video content, and user interfaces.

 

him@evanstremke.com

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