The George Washington Society, located in Port Angeles, WA asked me to create a new website to promote their annual Northwest Colonial Festival.
THE ORIGINAL SITE
The original colonial festival website was developed in-house and hosted on Wordpress. Each of the four URLs the client had purchased in the past pointed to colonialfestival.wordpress.com. This became an issue when users of the site wanted to share out the link on social media and suddenly a fifth URL was in the mix.
The site contained all of the relevant information one would expect to find, but there was no real hierarchy, and the styling of elements like font sizes and photography aesthetics was inconsistent.
original site
redesigned site
THE REDESIGNED SITE
The redesigned site was created on Wix and took about three weeks from start to finish. I helped refine the existing content and wrote new copy where necessary throughout the site and proposed a new page architecture in an attempt to group relevant information and make the site more usable and helpful for visitors.
The fonts and colors were inspired by the festival's advertising collateral (created by Milwaukee-based Ty Sanderson), and the photography aesthetic throughout the site was improved thanks to Belly of the Whale Photography.
Visit the live site
